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Fashion Tech : What it is and where it goes.
Monday, February 1, 2021

The term Fashion Tech essentially refers to the use of technology in the digital age of the fashion industry. In fact, technology in the fashion industry can be applied in several ways, including the product, production and distribution, retail, the purchase process, and use by the final consumer.

With consumers at home, with more time and more availability to buy in different formats, some brands understood the need to develop digital showrooms or virtual stores. Brands realized that, in addition to presenting the products in an innovative way, there was a need to provide entertainment and fun in the new purchase formats, which, until then, were underestimated and ignored by the industry.

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