Issue

Friday, October 15, 2021

Taken October 9th at Candi Prambanan, Gantari has stunningly revealed Indonesia Heritage Batik, Tenun, and Lurik into hundreds ready to wear contemporary avant garde collections. This annual event proudly present by Ministry of Tourism and Creative Economy  of Republic of Indonesia (Kemenprekraf) and Lakon Indonesia in conjunction with Jakarta Fashion and Food Festival – JF3 was held under tight protocols of Covid-19.

We are very pleased that Miumosa took part to Gantari as the official shoe partner for whole colletions. “We especially made the heels and men heritage for Gantari”, said Anindya Sukarni, the Miumosa, Founder & CEO.

Click here to streaming Gantari, the Final Jouney to Java. [Red]

Thursday, October 14, 2021

Jakarta- IKEA kembali membuka gerainya yang ke-4 di Kawasan Timur Jakarta pada Kamis, 30 September 2021 yang diresmikan oleh Walikota Jakarta Timur Bapak Muhammad Anwar, S.Si, MAP bersama duta besar Swedia dan jajaran manajemen eksekutif IKEA. Hadir pula empat belas UMKM Unggulan binaan dari Kementerian Koperasi dan UKM (Kemenkop) dan Dekranas dari sub sektor griya dan fesyen. Miumosa sangat berterima kasih atas kepercayaan yang diberikan untuk mewakili kearifan lokal Indonesia.

Suasana Indonesia serasa hidup ketika memasuki area utama (Ground Floor) IKEA, deretan display produk lokal mulai dari Batik, Tenun, dan Lurik, hingga hiasan dekoratif membalut hasil kriya fesyen nusantara mulai dari kain, baju, sepatu, tas, hingga bantal dan curtains. Jika Anda berkunjung, suasana hangat dan menenangkan datang dari aromaterapi Maharati dan Peek Me essensial oil, dua binaan Kemenkop lainnya. 

Miumosa menghadirkan luncuran koleksi terbarunya di tahun 2021, Grafitti, Batik Geometri yang hadir dalam desain otentik neon elektrik pada koleksi sepatu wanita. Selain itu, aksesoris seperti scarf/hijab dan masker bisa didapatkan dengan cuma-cuma atau gratis selama persediaan masih ada.  

Acara Grand Opening IKEA Jakarta Garden City berlangsung selama satu bulan, 16 September 2021 hingga 17 Oktober 2021. [Red]

Tuesday, September 7, 2021

Pasar Digital (PaDi) UMKM Indonesia Virtual Expo batch 2 telah resmi digelar sejak 6-21 September 2021. Menteri BUMN Erick Tohir, meminta kolaborasi berbagai sektor bisa jadi pendorong dan memberikan sumbangsih bagi bangkitnya UMKM di Indonesia.

PaDi UMKM Virtual Expo 2021 merupakan sebuah pameran dengan terobosan baru berbasis digital yang aman, sehat dan produktif terutama dalam masa pandemi saat ini. Kegiatan yang diinisiasi oleh Kementerian BUMN ini didukung oleh tiga BUMN yaitu: Bank BNI, Bank BTN, dan Bank Mandiri. Kegiatan ini menjadi media bagi UMKM untuk dapat lebih dekat dan dikenal oleh BUMN yang senantiasa membutuhkan pasokan barang dan jasa dari berbagai mitra termasuk UMKM, sehingga memberikan ruang serta peluang bagi UMKM untuk memperoleh kegiatan transaksi dan kesempatan menjalin kemitraan bersama BUMN.

PT. Miumosa Artha Mandiri mengikuti batch kedua ini dengan harapan yang lebih optimis karena PaDi Virtual Expo turut memberi kesempatan para pelaku usaha non komoditi untuk ikut berpartisipasi aktif dalam pemenuhan kebutuhan barang dan jasa di lingkungan perusahaan BUMN.

Miumosa sendiri adalah usaha yang bergerak di bidang desain dan fesyen, mudah dikenali dengan logo monogram Miumosa dan Batik Geometri Kawung Miumosa. Selain sepatu, Miumosa juga memproduksi souvenir dan cinderamata berupa scarf, masker, tas, sampai dengan kaus kaki.

Ramah lingkungan dan kearifan lokal dengan kombinasi bahan organik, natural material dengan wastra nusantara Batik, Tenun dan Etnik Nusantara.

Dengan pengampu Kementerian Koperasi dan UKM, Miumosa berada di Hall 6 stand No.12.

Monday, August 30, 2021

Fueled largely by Covid-19 changes, fashion is simplifying, both in its styles and in its delivery. Fashion trends themselves will also become more simplified. With many people working from home and social distancing for the foreseeable future, fashion brands have toned down their styling in favor of comfortable loungewear and clothing that works for sleeping and living. Even after the pandemic, clothing will likely stay simple and comfortable.

September 2021, you might be headed back to the office for the first time in over a year, or you're just planning to refresh your wardrobe with some staple pieces that will carry you throughout the season.

What the stylish locals are wearing:

Casual lifestyle sportswear (e.g. sweatshirts, tracksuits, leggings)

Loungewear/pajamas, jumpsuits.

Denim Trench Coat

Palazzo Pants and High waist Kulot

Work clothes (suits, shirts, blouses, dresses)

Knit Wits, cashmere and wools in body-aware silhouettes 

Scarf-styling

Cardigan

Secondhand, Vintage, Pre-Loved, Heritage

Mules

Ankle Boots

Loafers and boyish shoes

Chunky Derby Shoes

Shoes for going out (High heels and cocktail dress)

Kpop Culture.

Hungry for more? Get the rest 15 by filling the surveys here.

People are still looking for fashion inspiration for new normal fashion. The role of brand emails is very significant, perhaps boosted by people having more time at home to read emails [Red].

Sunday, August 29, 2021

Learn how the fashion industry is adopting the latest technologies in its fashion supply chains.

we live in the 'insta-age' of technology. Social media is changing how fashion is consumed and has trained customers to want instant access to the latest trends, as soon as they hit the catwalks. At the same time, younger generations, who want to stand out from the crowd, seek products that can be tailored to their needs and preferences. Moreover, 'mass-made" clothing or ‘fast-fashion", seems to be gradually losing its appeal.

Here are the top 9 technology trends that reshaping the Fashion Industry :

1. Artificial Intelligence, has been using AI to enhance customers' shopping experience, analyze data, boost sales, forecast trends and offer inventory-related guidance.

2. Mobile Commerce, From Insta shopping to smart wallets, mobile commerce is the ultimate tech tool. Mobile technology is getting more advanced every day.

3. Virtual and augmented reality (VR). OBSESS is a platform that allows brands and retailers to create and to serve 3D, 360-degree shopping experiences on their websites, mobile apps, and social channels via a 3D Commerce Cloud.

4. Another sustainable practice that is getting even more popular now is buying secondhand clothing through consignment and thrift stores. One of the largest online thrift stores, ThredUp, predicts that the total secondhand apparel market will hit $51B by 2023. Clothing site Re-Fashion has developed the perfect cyclical structure for sustainable fashion. 

Read next by filling this customer satisfaction questionnaire. 

Tuesday, August 24, 2021

"Decided to focused on Heels Heritage, Miumosa is ready-for-battle of obstacles, negative narrative, gender, and never-ending tough hard work. As an independent brand, we know the consequences. Quoting Anna Wintour, the Condé Nast of fashion, "own your decision and own who you are, but without apology".

While technically Indie Brands is a generic term that could describe any independently owned company, in popular use the term has come to represent a new breed of entrepreneur that is progressive, creative, and not afraid to rewrite the rules of traditional business.  These entrepreneurs are harnessing shifts in technology, manufacturing, and human behavior to break through the barriers that small companies have traditionally faced in reaching a global audience.

According to Indiebrandbuilder, there are five qualities that define Indie Brands:

Purpose Driven. Indie brands are founded with a mission to serve the specific needs of a niche audience. They are often born out of the desire of the founder to solve a problem that he or she is passionate about, and it is this passion that defines the brand. Indie brands have an authentic creation story that provides a distinct marketing advantage by resonating deeply with their target audience.

Independently Funded. By definition, an indie brand is initially funded by its founders.  An indie brand’s financial limitations can often be a strength as they are forced to find innovative ways to meet their capital requirements such as crowdfunding, pre-sales, and partnerships. This bootstrapped approach gives them an underdog advantage that appeals to consumers seeking an alternative to mass-market brands.

Design Conscious. Indie brands are fundamentally design-driven. They place a premium on the design and manufacturing process as a key differentiator, and their products often have an artisanal quality that extends to the smallest details of functionality, packaging, and marketing. Because of their emphasis on design, indie brands are not afraid to demand a premium for their products when justified.

Small Batches. An indie brand is distinct from a software startup or service-based business in that they produce physical goods. Because they often employ novel manufacturing processes and materials, or simply by virtue of their limited resources, they produce their products in smaller numbers, giving their brand a more exclusive, coveted quality.

Non-traditional Marketing. Indie brands are able to upend the traditional marketing playbook by creating a unique and compelling brand story that is often tied to a social initiative. They compete with and win against larger brands by making innovative use of emerging platforms, content marketing, and social media to reach niche audiences.

Miumosa, Heels Heritage, is known for its creative flairs, avant-garde, and exposure to Indonesia Heritage through design and shape. Just in three years, this local brand has now a globally recognized as an International brand since its debut at FashionUnited and countings. 

Seems 2022 is going to be the year of the awakening of future fashion, are you ready for it? [Red]

Thursday, August 19, 2021

Jakarta - Rumah BUMN mengadakan acara Podcast Bangga Buatan Indonesia a Road to Brilianpreneur 2021 pada hari  Senin, 16 Agustus 2021 yang bertempat di studio 9 BRI Pusat Sudirman. Hadir melalui zoom Ibu Loto Srinaita Ginting yang merupakan Staf Ahli Keuangan dan Pengembangan UMKM Kementerian BUMN dan Ibu Anindya Sukarni , dan host penyiar kondang era 2000an, Mario Patrick. 

Acara Bangga Buatan Indonesia 2021 tahun ini mengangkat tema UMKM Jatim Bangkit merupakan rangkaian acara puncak Brilianpreneur 2021. Podcast tersebut akan disiarkan di Youtube dan Instagram BRI dan Vidio.com pada Jumat, 27 Agustus 2021. 

Podcast ini mengemukaka topik bagaimana PaDi (Pasar Digital) UMKM dapat mendukung peran serta UMKM dalam penyedia barang dan jasa di lingkungan BUMN. PaDi sendiri adalah platform yang digagas oleh Kementerian BUMN dalam rangka Pemulihan Ekonomi Nasional dan upaya digitalisasi UMKM Indonesia. 

Miumosa sendiri bergabung di platform ini sejak Pebruari 2021 melalui program PaDi Virtual Expo 2021. Banyak sekali dampak positif yang dirasakan oleh perusahaan yang beranjak dari mikro, kecil, dan menuju menengah ini. Dengan menjadi perwakilan dari binaan Rumah BUMN dapat mendorong banyak usaha UMKM lainnya untuk turut bergabung di PaDi. 

Rumah BUMN sendiri adalah wadah yang mendampingi dan mendorong pelaku UMKM menjawab tantangan usaha UKM dalam hal peningkatan kompetensi, peningkatan akses pasar, dan kemudahan akses permodalan. 

Masuk ke dalam iklim BUMN mengharuskan usaha mikro, kecil dan menengah agar cepat adaptasi dengan segala prosedur, aturan etika bisnis, dan standarisasi. PaDi (Pasar Digital) UMKM adalah salah satu program on boarding yang secara nyata banyak menyelamatkan usaha umkm tetap survive selama masa pandemi. [Red]

Tuesday, August 10, 2021

Through emphaty, Miumosa try our best effort to understand, to feel, and to support woman through Cognitive, Emotional, and Compassionate goods and services.

Through this questionnaire, we want to engage an authentic relationships with You.

The top 100's will be rewarded a Limited Edition Giveaway, vary from MiuSilk Scarves, Signature MiuMask-facemask, Multifunction MiuPouch, and bold MiuSocks.

Simply press the button Pop Up at Miumosa official website https://miumosa.com or fill in Google form.

Thank you for your kind patronage.

Anindya Sukarni
Miumosa, CEO

Notes:
*Hotline MiumosaConnext digital touchpoints +62811727111

*delivery may charge from outside Indonesia.