While COVID-19 has exacerbated the issue to a new level, violence against the Asian American community is not something new. Unfortunately, this new wave of violence is growing. Unsettling narratives regarding the role of Asian people in the proliferation of the coronavirus have made Asians and Asian Americans the targets of brutal and unprovoked attacks.  Frustrations are reaching a fever pitch.

The fashion industry has a critical role to play in fighting racism and hate of all kinds. Brands tend to have a larger platform and reach than most individuals can and will be judged on whether they stay silent or express solidarity in the fight for social justice.

Designers Prabal Gurung, Phillip Lim, and Kimora Lee Simmons — alongside Allure magazine’s editor-in-chief, Michelle Lee, and influencers Tina Leung, Chriselle Lim, Bryan Boy, and Tina Craig — have already taken a stance by creating social media posts that discuss harassment and racism.

At the time of writing, Valentino is the only major luxury brand that took a stand and expressed its solidarity with the Asian community. Other major brands who responded to this racial injustice include Nike, adidas, Converse, Tommy Hilfiger, Benefit Cosmetics, and U Beauty.