"Why discipline, governance, and identity matter more than visibility in building a sustainable business. A note from our Founder & CEO, Anindya Sukarni.

By Anindya Sukarni, Founder & CEO PT. Miumosa Artha Mandiri & PT. Rekatama Inti Mandiri.

In recent years, entrepreneurship has often been celebrated through programs, ceremonies, and visibility. While these platforms play a role, they rarely address the most difficult and least glamorous part of building a serious business: discipline.

I entered the big enterprises ecosystem at an arguably early age. Too early, perhaps, to romanticize entrepreneurship. What I encountered instead was structure—protocols, SOPs, standardization, and compliance that left no room for improvisation. At the time, it felt rigid. Today, I understand it was foundational.

Exposure to global brand ecosystems reshaped my perspective even further. I learned that credibility is not built through proximity to public figures, networking ceremonies, or association with well-known local brands that fail to shape narratives beyond domestic markets. True strength lies in independence, clarity of identity, and the ability to operate within systems that demand accountability.

Business maturity is not defined by speed, but by readiness.

For founders, seriousness is reflected in the willingness to invest early in governance—legal compliance, regulatory legitimacy, and operational discipline. These are not administrative burdens; they are signals of intent. In 2025, Miumosa achieved ISO 9001:2015 certification, marking one of the most defining milestones in our six-year journey. It may have come early. It may have come fast. But for entrepreneurs who understand the cost of credibility, such discipline is not optional.

Many UMKM struggle not because of a lack of creativity or market potential, but because they underestimate the importance of structure. Without governance, growth becomes fragile. Without compliance, trust remains limited. And without trust, scale is impossible.

This lesson extends beyond a single company.

Indonesia’s next phase of UMKM development cannot rely solely on programs or short-term acceleration. It requires a shift in mindset—from celebration to preparation, from visibility to viability. The future belongs to businesses that are structurally ready to collaborate with corporations, financial institutions, and global partners.

As I look toward my second venture, Rekatama, the challenge is even clearer. Regulatory layers—from licensing to operational compliance—are not obstacles to avoid, but realities to confront with resolve. Trust remains the starting point. Beyond that, only competence, consistency, and professional execution determine long-term direction.

The year 2026 is not about expansion without control. It is a year of discipline. There are ambitions yet to be realized, expectations entrusted to us, and responsibilities that demand full awareness.

Entrepreneurship, when done seriously, is not about speed or applause. It is about readiness.

And readiness is built through discipline.

Kind Regards,

Anindya Sukarni