SAMARINDA - National Handicraft Council (Dekranas) Samarinda seems to have an extraordinary assignment to uplift potential grassroots of Samarinda Sarong handicraftsman, which located at Samarinda Sebrang area, especially after its recognition as national tourism destination. In collaboration with Department of Tourism, Culture and Communication and Information of Samarinda Province, Dekranas held the 3^rd Kemilau Sarung Samarinda.

We are fascinated with the theme of event. Usually, the event arranged into indoor venue, however, it was considered to change an outdoor concept. The runway set on top of swimming pool while sound of jazz flattering hosted guests.  “As untalented model, I indeed nervous”, said Dekranas Chairwoman, Puji Setyowati Jaang, while interviewed at Mesra International hotel. 

Puji express her appreciation to this particular activity has led into Samarinda’s handicraftsman advancement program. “Coaching without promoting the goods was effortless to achieve the certain goals”.  Promotion itself should well-designed creatively. “Kemilau Sarung Samarinda” has initially inspired the enchantment of our traditional heritage, not only used for cloth necessity, but moreover as a fashion statement”, Puji added.

She admitted that selling the goods has significantly increased both up and downstream handicraftsman’s income.  Due to widespread of using Samarinda Sarong, potential orders are coming from uniforms, evening dress up to casual wear needs. “So, in term of fashion, sarong is well applied for many occasions”, said Mayor first lady, Syaharie Jaang.

Previously, the Chief of Disbudparkominfo Samarinda Province appointed Kemilau Sarung Samarinda also invite designers and modeling agencies to be actively participated. True combines traditional Sarung Samarinda with innovative details, shapes and cuts.

"Speaking of fashion, this means solving creative economic problems too," said Faisal.

Faisal further explained there was only twelve modeling agencies participation at inauguration event, climbed up to fifteen numbers of agencies in the years after and, recently, reaches twenty numbers of agencies with more than a hundred-twenty models involved in.

“We also encouraged private banking sectors to join, yet inviting hospitality industries for up-coming years”, noted Faisal. (hms02 / ica / k9)

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