“Crafted in luxurious satin silk, each scarf tells the story of a province—uniting tradition, artistry, and contemporary elegance.”

Jakarta, July 3rd, 2025 — Celebrating the richness of heritage through the artistry of fashion, Miumosa proudly unveils its most meaningful collection to date: Budaya Silk Scarf Edition. This collection is a heartfelt tribute to Indonesia—where each scarf transforms into a canvas of cultural storytelling, meticulously crafted in luxurious satin silk and inspired by the traditions, spirit, and beauty of all 38 Indonesian provinces.

Through Budaya Edition, Miumosa reaffirms its commitment to preserving Indonesia’s cultural legacy while elevating it onto the global stage. Each piece embodies our dedication to heritage, pride of nationhood, and the belief that culture, when worn with purpose, becomes a powerful expression of identity.

Among the standout designs:

• Jakarta Edition: a bold tribute to the capital’s dynamic energy and colonial elegance,
• Roro Jonggrang Edition: a poetic rendering of Javanese folklore and the mystique of Prambanan,
• Tana Papua Edition: a vibrant homage to the untamed beauty and indigenous strength of Papua,
• Tana IKN Edition: a modern reflection of Indonesia’s future capital, echoing innovation and renewal,
• Bali Edition: serene, spiritual, and intricately detailed—like the island it honors,
• West Java Edition: a celebration of Sundanese harmony and the timeless grace of natural landscapes.

“Budaya Edition transcends fashion—it is a tribute woven in silk. Through every thread and design, we tell stories that shape our identity as a nation,” says Anindya Sukarni, Founder & CEO of Miumosa. “This collection invites you to wear Indonesia with pride—not merely as a style choice, but as a living expression of our rich cultural heritage and collective memory.”

The collection will be available in stores: Galeries Lafayette Pacific Place Mall SCBD Jakarta and Alun Alun Grand Indonesia, on the official website, and in selected marketplaces.

Discover the artistry. Wear the story. Celebrate the soul of Indonesia.

For press inquiries, samples, or lookbook access, please contact:

Diajeng Ayunda (Ajeng)

Email: info@miumosa.com

Phone: +6221 2278 4692

WA. +62811727111 (Customer Care)

https://miumosa.com

About Miumosa
Miumosa is a contemporary design & fashion accessories brand rooted in cultural storytelling. Known for its refined craftsmanship and narrative-driven designs, Miumosa merges timeless elegance with a strong Indonesian identity.