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Miumosa Strengthens Its European Presence Through Strategic MoU with Amirage International B.V.
Friday, July 10, 2026

Jakarta, July 4, 2026 — PT Miumosa Artha Mandiri (Miumosa), an Indonesian Design-Led Cultural IP Company, has officially signed a Memorandum of Understanding (MoU) with Amirage International B.V., marking a significant milestone in the company’s long-term strategy to strengthen its presence and expand its distribution network across Europe.

The MoU signing took place during Jakarta Kreatif Festival 2026, facilitated by the Bank Indonesia Jakarta Representative Office in collaboration with the Center for Export Human Resources Development and Trade Services (PPEJP), an institution dedicated to strengthening Indonesia’s export capabilities through capacity building and international trade development programs.

This partnership strengthens Miumosa’s international presence by working with a Netherlands-based partner and opens new opportunities for distribution, business matching, and market development across Europe.

Miumosa’s international journey is not a new initiative. Since 2022, the company has been listed on FashionUnited, an Amsterdam-based international fashion business platform recognized as one of the leading media and business intelligence networks serving the global fashion industry. FashionUnited connects thousands of fashion brands, retailers, buyers, professionals, and industry stakeholders across multiple international markets. Miumosa’s presence on the platform reflects the company’s long-term commitment to strengthening its visibility, credibility, and meaningful connections within the European fashion ecosystem.

According to Anindya Sukarni, Founder & CEO of Miumosa, the partnership represents another important step toward the company’s broader vision of bringing Indonesian cultural products into the global creative economy.

“For us, going global is not merely about entering international markets—it is about becoming part of the global ecosystem itself. Through design, innovation, and a strong Intellectual Property strategy, we aspire to elevate Indonesia’s cultural identity, create sustainable value, and strengthen its competitiveness on the world stage.”

Looking ahead, Miumosa will continue its transformation by integrating design, Intellectual Property (IP), digital authentication, RFID technology, and blockchain into the development of Indonesian cultural products. These initiatives reflect the company’s commitment to creating products that combine craftsmanship, innovation, and technology while ensuring authenticity, traceability, and digital identity to meet the evolving demands of the global market.

Through this partnership, Miumosa aims to expand its international presence and position Indonesia as a source of world-class cultural products, where creativity, heritage, and innovation come together to create lasting value.

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About Miumosa

Miumosa is an Indonesian Design-Led Cultural IP Company dedicated to developing premium products inspired by Indonesia’s rich textile heritage (wastra) and cultural traditions. By integrating design excellence, innovation, technology, and Intellectual Property, Miumosa creates contemporary cultural products that celebrate Indonesia’s cultural identity while meeting global standards.