Customers buy from who they know, like and trust but only when they’re clear on what they get for their money. If they aren’t clear on what your products or services are, they won’t spend. They can’t get that clarity if you aren’t clear. 

Your tagline, vision and copy throughout your website, social media presence and everywhere your business is advertised must be crystal clear. A potential customer who comes to your business platform should not be confused about what you offer.