SAMARINDA – By the end of the year, hotel management in Samarinda has already started to prepare its own initiatives as well as supporting. In addition, approach the market to maximize the old and new moment, the content contract with the corporation, which became the market page feel it is ready-to be examined again.

It is said Marketing Manager of Hotel Mesra International, Agus Sugiono, at this time they were approach to market their occupancy. Events so, it is the priority market it mentions remained focused on loyal customer and new customer with contract system.

"Recently, we have already declared as key strategic marketing for cherishing of the year, for challenges also preparing competition in the next year," he said.

Agus said, especially for the peak seasons, Mesra targeted occupancy up to 100 percent. Approaches have been done earlier, not only to the room, but also in the facilities, such as secondary swimming pool and mini golf," he explained.

For upcoming year, he said, Hotel Mesra will keep maintaining co-operation with big companies although, entered earlier in the year, not all contract is well renewed.

"The market share is still corporate. Not every contract updated, because most of cooperation indeed were less than a year. This means that, not all ended at the end of the year," he said.

On its values, he said that management is not yet on the systole changes. He mentions, change can only be put into effect for new contracts or an extension.

"There are no revisions for the existing agreement has made, while for a new or an extension, we are still monitor the market price and economic conditions in East Kalimantan. If there is no fluctuation means, it is very likely that is no change that matter, “he explained.

Separately, the Secretary Indonesia's Hotel and Restaurant (PHRI) of East Kalimantan, HM Zulkifli considered, it was a moment the turn of the year to opportunity for hotel to maximize their approach the market. He mentions that a long-term approach to customer can't be boosted from now on.

"Every hotel has their way to attract customer. One of them may use additional entertainment facilities, in addition functions as a place to stay," he explained.

Things that matter is to give a pleasant first impression in order to attract guests for another stay, he added, a well-served delicious dish also has a big influence. "Please consider of practical aspects with easy accessibility for service," he said.

Other measures that can be done, Zulkifli, would be by applying special rate. "Because this is good moment to raise more pleasant stay, especially to gain long term cooperation with even more loyal guests, through socialization of specifically tariff," he said. (*/man/lhl//DURON//Duron/K7)

http://www.kaltimpost.co.id/berita/detail/45837/berharap-besar-di-segmen-corporate.html