“With one billion monthly users spending almost an hour on Instagram every day, IGTV only stands to increase that number. The brands who will do well on IGTV are the ones who know what kind of content their audiences like and use that information to create relevant, timely and engaging content, retaining viewer attention for longer.”, Yuval Ben-Itzhak, CEO at Socialbakers.

In the few weeks that IGTV has been live, huge brands have been putting out videos and racking up the views. These videos have been effective as they have been editing them in the vertical format, creating content which showcases their brand in the correct way for their intended audience, and taking advantage of the extended run time.

Monetisation of ads on IGTV is still undecided, but with dedication from the viewer to keep watching, in between ads could be a great spot for businesses to get their name in the feed.

Do you have a favourite video from IGTV already? 

Source: Charlotte Wibrew, from Instagram’s newest feature: IGTV