More than ever, sustainability is dominating consumer priorities and the fashion agenda. Consumers want to know where materials come from, how products are made, and whether the people involved are treated fairly. 

The bottom line going into 2022 is that the fashion industry faces a complex mix of challenges and opportunities, in which there is little room for missteps. Decision-makers have their work cut out to manage the demands of digital, sustainability, and the supply chain.

As fashion brands invest in new digital applications, they must work harder than ever to protect their systems, partners, and customers. Meanwhile, local brands will take focus on how to strengthen their position, optimize their uniqueness and gain revenue including marketplaces.

Sourced from Shopify eCommerce Market Credibility Study 2021,  here are the trends that will matter most to small business owners through 2022.

1. Prioritize customer experience
2. Focus on online revenue—including marketplaces
3. Optimize for uniqueness
4. Invest in solutions for supply chain issues
5. Build trust with customers by making shipping faster and more transparent
6. Make international shipping easier for customers
7. Invest in sustainability

Click here for the complete Report.