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Friday, February 21, 2020

What is fast fashion exactly? It defines as a "hyper-accelerated cycle of making, consuming, and trashing clothes that is wrecking our environment and keeping workers in poverty.” Some sobering statistics: Up to 8 percent of carbon emissions are caused by fashion; a third of all microplastic pollution in the ocean comes from what we wear; and, a garbage truck’s worth of clothing and fabric gets sent to the landfill in the United States every two minutes (where, for some kinds of fabric, it’s likely to start decomposing and releasing methane, a potent greenhouse gas).

Sustainable fashion doesn’t have to be about “buying a $100 dollar organic dress from an ethically pure brand,” she told Sierra. “It can be as simple as being intentional about what you buy and not buying a bunch of clothes that you're not going to wear.”

Elizabeth Cline the Conscious Closet.

Monday, February 17, 2020

Butuh waktu tiga tahun bagi kami untuk menciptakan ciri khas tersendiri, sebuah signature pattern  yang merefleksikan nilai-nilai perusahaan dan kekuatan budaya Indonesia, yang nantinya akan melekat dengan brand M I U M O S A.

Konsistensi adalah hal yang sangat penting,  oleh karena itu kami rutin melansir koleksi dengan tema-tema yang berbeda. Di tahun 2017 koleksi Glam is the New Heritage berkolaborasi dengan penenun Lombok, the Heels Heritage  dengan designer kontemporer tenun Samarinda dan yang paling baru Provocative Origin mengangkat kekayaan Batik Betawi. M I U M O S A berusaha mengangkat kearifan lokal Indonesia dan membantu para pengrajin untuk meningkatkan perekonomian dengan kerjasama kolaborasi.

Tahun 2020 ini, kami akan kembali melansir koleksi bertajuk Dare To Be Rare di bulan Juli. Berbeda dengan tiga koleksi sebelumnya, M I U M O S A percaya diri mengeluarkan koleksi sepatu dan tas dalam satu nuansa dengan menggunakan signature pattern trademark sendiri.

Motif yang didominasi dengan warna corporate color hitam, putih dan emas akan mudah dikenali dengan pola batik geometri yang otentik. Batik geometri merepresentasikan budaya perusahaan kami yang segar dengan kreatifitas, design yang avant-garde, terbuka dengan teknologi informasi dan mengedepankan inovasi dalam setiap kegiatan usaha.

Logo “M” dengan otentifikasi pada gradasi warna hitam, putih dan lengkung pada sudut-sudutnya mewakili nilai perusahaan yang selalu dinamis, tidak kaku, haus akan pembaruan dan hanya memberikan yang terbaik.

Jika pada tiga tahun kebelakang, kami berkonsentrasi untuk membangun kekuatan brand yang menyasar premium high-end to luxury market, maka di tahun ke empat ini, kami akan berkonsentrasi untuk melakukan ekspansi dan mendisrupsi pasar import yang semakin mendominasi. Tentunya, kolaborasi akan tetap kami lakukan, bedanya adalah, partner kolaborasi kami berasal dari beberapa negara Asia, seperti Filipina dan Thailand.

Untuk memotong jalur distribusi dan mempermudah konsumen menjangkau produk kami, maka M I U M O S A akan hadir di beberapa kota besar di Samarinda, Pakanbaru, Surabaya dan Bali. Dan saat ini, kami juga sedang intens membahas kerjasama dengan beberapa partner di Malaysia, Australia, Jerman dan Azerbaijan sebagai perwakilan dagang kami di negara-negara tersebut dan wilayah sekitarnya.

It was wonderful journeys and we only hope to move forward to represent Indonesia in a different way, an IP Fashion from Indonesia.

Salam hangat penuh semangat,

Anindya Sukarni

Founder & CEO, M I U M O S A

Email: anin@miumosa.com

http://www.miumosa.com

Saturday, February 15, 2020

Inc.com - When used effectively, IGTV allows you to inform consumers about your brand and the services or products your business offers. If you are trying to use IGTV in your social media marketing campaign, consider these helpful tips.

Keep Your Content Polished

The biggest mistake business owners make when using IGTV for the first time is treating it like Instagram Stories or live streams. The content on IGTV needs to be more polished and professional looking. Producing higher-quality videos may be more expensive, but it is worth it considering the reach IGTV has in the world of social media.

When producing content for this platform, you need to focus on putting your business in the best possible light. Hiring video production professionals to help you with this process is a good idea. They will have the high-end equipment and tools needed to produce a slick and engaging video for this platform.

Focus on the Small Details of Your IGTV Video

Approaching the video production process as if you are making a television show or commercial is a must. On IGTV, companies use everything from soundtracks to cutaway footage to tell their story. Having a TV mindset when developing this content can help you get the reaction and lead-generation power you are after with this marketing tool.

Properly editing your IGTV videos is harder than you realize. If you attempt to do this work on your own, mistakes are bound to occur. Rather than letting your lack of experience lead to a low-quality video being produced, you need to pay seasoned professionals to lend a hand. They will know how to insert background music and pull off flawless video transitions. These elements will help make your video more watchable for IGTV users.

Repurpose Your Existing Blogs

Coming up with new ideas to use for content on IGTV is hard. Instead of trying to completely reinvent the wheel when it comes to your video content, use the resources you already have in place. Repurposing your blog content can help you come up with IGTV video ideas easily. Using IGTV as an extension of your existing marketing and sales funnel can help you land tons of new leads. While you will have to invest more time and money into the creation of IGTV content, it will pay off considering the large user base this platform has.

Tuesday, January 28, 2020

I love meeting and talking with strangers and always have a good time sneaking around.

Untuk Gina, my roommate dan mbak Agni dari Kemenkop yang sangat helpful mendampingi kami selama melakukan perjalanan dinas untuk sebuah workshop ASEAN Forum di kota Ho Chi Minh, Vietnam. We do not remember days; we remember the moments.  

                                                            **

Thu, Sept 2019 somewhere at Ho Chi Minh City, Vietnam.

Selesai workshop hari pertama, gerimis turun malu-malu. Jalanan nampak becek, kendaraan betul-betul semrawut. Waktu itu hampir pukul 6 sore waktu setempat. Sempat menumpang dan berhenti di Saigon, kami bertiga harus segera bertindak mencari tumpangan pulang kembali ke hotel sebelum gelap datang. 20 menit berlalu, taksi pun datang. Voila!

Kendaraan meluncur melintasi kota gemerlap Ho Chi Minh, sisi lain kota yang menjadi pusat perekonomian baru di Vietnam. Sempat terkesima dengan arsitektur dan kemegahan bangunan, tersentak dengan suara lembut mbak Agni.

“Ada yang punya dong ga? Saya belum beli. “

“Oala, aku gak ada mbak, belum beli juga.”, tutur Gina.

“O-em-ji, 20 uang terakhir saya hari ini mbak. Kalau kurang gimana?”, Saya.

Sang driver tampak santai menyetir dan berusaha ramah kepada kami.  Lancar menggunakan bahasa Vietnam, apapun yang dia katakan, kami tidak akan mengerti. Mengapa sulit sekali menemukan orang yang bisa berbahasa Inggris di sini.

Was-was melihat argo yang terus bergerak. Hari pertama, pengalaman pertama. Kehabisan uang di negeri orang bukanlah hal yang keren.

“So, apapun yang terjadi. Saat argo menunjuk 20 dong, kita semua cepat-cepat turun. Kita berjalan kaki sampai hotel. Deal? “, Mbak Agni.

“Oh yeah, never been ready like this before!” , Gina menimpali.

“Siap!” , Saya sudah siap memegang handle pintu mengambil ancang-ancang berlari.

Few minutes later, sudut hotel tempat kami menginap sudah hampir terlihat. Was-was menatap argo.

Argo 18.

19. And...

JUMP!

Kami tertawa, menertawakan kebodohan ini. Kami tertawa sepanjang jalan, lift, lorong hingga ke kamar hotel. Sometimes, laughing is, and will always be, the best form of therapy. Agree?

#laughingisthebestmedicine #lifetherapy #goodmoment #thingstoremember #travelwellplaned #hochiminh #wheninvietnam 

Thursday, January 23, 2020

If you plan to start a business, be cautious and prepare for the reality that you may need to work harder without getting everything you thought you would. 

One of the biggest fears people have before starting their own business is financial risk. Out of those who hope to start businesses, 35 percent said they’re worried about inconsistent income, and 27 percent are worried about earning less money. Seventy-two percent expect to earn more money than they did when traditionally employed. They’re in for a rude awakening. According to the data, only 55 percent actually did earn more. Keep your financial expectations in check when starting a new business. Not only is there a very real possibility that it may not be lucrative, but you’ll probably lose money, especially in the beginning.

Only about half of small businesses, 45-51 percent according to the Small Business Association, survive the first five years. For entrepreneurs who do make it, only half reported experiencing more career certainty. The data shows that median small-business revenue declined more than 13 percent over the past two years. This certainly points to a general lack of stability for new businesses.

Amidst all this uncertainty, you have to think carefully about money before you start a business. Budgeting and saving more can help, but you also may have to rely on outside support systems like your spouse or alternative sources of income.

Image Credit: Young Go Getter

Monday, December 30, 2019

Cruelty-free refers to animal welfare and whether any animals were hurt or harmed during the production of the garment. In fashion, it also means that the product contains no animal byproducts, but on beauty products it means the finished product wasn’t tested on animals. If you want an item that is free of animal byproducts in regards to beauty, you need to look for a vegan product. But that doesn’t necessarily mean the manufacturing process of the item is cruelty-free for humans (for example: faux leather and fur products). There are a number of cruelty-free leather options in development made from natural byproducts such as pineapple skin, but they aren’t yet widely available.

Source: The Guardian

Monday, December 30, 2019

Resolusi tahun internasional ekonomi kreatif 2021 yang diprakarsai oleh Indonesia telah diadopsi secara luas dalam Sidang Majelis Umum PBB ke-74 pada 19 Desember 2019 di New York, Amerika Serikat.

Resolusi yang berjudul “International Year on Creative Economy for Sustainable Development 2021” ini menekankan pentingnya ekonomi kreatif dalam mewujudkan Agenda Tujuan Pembangunan Berkelanjutan (SDGs) 2030. 

Sebelumnya, pada 14 November 2019, resolusi ini diterima dan diadopsi pada komite-II PBB yang tahun ini membidangi isu-isu pembangunan dan pertumbuhan ekonomi global. Sebanyak 81 negara mensponsori resolusi yang digagas Indonesia ini, dengan fokus untuk mendorong investasi, optimalisasi teknologi dan inovasi digital, mendukung peran usaha Mikro, Kecil, dan Menengah, generasi muda, perempuan, dan komunitas/masyarakat madani dalam pengembangan ekonomi kreatif.

Wednesday, December 4, 2019

Artikel ditulis langsung oleh Anindya Sukarni, Founder & CEO Miumosa yang diberangkatkan oleh Kementerian Koperasi dan UKM sebagai perwakilan peserta Indonesia dalam ASEAN Capacity Building Workshop on the Development of Women-Owned MSMEs, 26-27 September 2019 di Ho Chi Minh, Vietnam. 

Artikel ini sedang dalam penyuntingan oleh tim Editorial Miumosa dan akan tayang dalam beberapa waktu kedepan. 

Terima kasih.

Editorial Miumosa